As agencies redefine their roles and technology grows exponentially, we’re seeing a shift in how marketers relate to vendors. Here’s the new relationship.

Gone are the days of farming out projects to a contractor. With agencies reshaping how they provide value to clients and technology exploding at mind-blowing rates, marketers are finding partners with whom they will work closely for years in order to create impactful and meaningful content. Agencies can’t do everything themselves, and a contrary mentality often leads ill-executed campaigns. The most successful modern agencies are reaching out to find partners skilled in specific areas. Emerging technology, video production, and content marketing are just a few of the specific long-term partnerships your agency should be seeking out — not farming out.