Floor Tours

The Global Stage for Innovation

4100 Exhibitors 1700 Startups 2.6M+ Sq. Ft.




CES® 2027  – Show Floor Tours

 

Make the most of every moment of your time at CES® 2027 by taking a show floor tour guided by one of our subject matter experts. Choose from a variety of options presented by our official tour contractor, StoryTech®, whose team of industry insiders will help you navigate your way through the latest technology trends that will have lasting impact on your business.

StoryTech tours are designed and curated specifically for senior level executives.

Led by StoryTech experts, these walking interactive sessions will cover the leading tech and behavioral trends of 2027, and help you build valuable, profitable, and relevant relationships with your customers, clients and audience.

Tours Include:

FASTTRACK LVCC : Your Strategic Guide to the Las Vegas Convention Center

CES is expansive. FastTrack LVCC is designed to help you make sense of it quickly.

This guided overview introduces attendees to the Las Vegas Convention Center show floor, helping you understand how the major exhibit halls are organized and where to focus your time based on the technologies, themes and business priorities most relevant to you.

 Participants will gain a curated orientation to key areas of the LVCC, including:

·       Central Hall — Flagship innovation, major consumer technology brands, entertainment technology and connected ecosystems.

·       North Hall — Enterprise innovation, Physical AI, robotics, automation, intelligent infrastructure and emerging energy innovation.

·       West Hall — Mobility, transportation, smart cities, autonomous systems and the future of connected movement.

Think of it as your CES roadmap: a focused way to understand the show floor, identify priority areas and make the most of your time at CES. Especially valuable at the start of CES, this tour helps attendees get oriented before diving deeper into meetings, sessions and show floor exploration.

You’ll come away with: A clear understanding of the LVCC layout, the major innovation zones and where to focus your time based on your CES priorities.

Tour Time: 45–60 minute. 
Ideal for: First-time CES attendees, senior executives and decision-makers seeking a clear overview of the  LVCC show floor.

           

 

Tour Locations: LVCC (Central Hall, North Hall & Central Plaza)

FASTTRACK VENETIAN : Your Strategic Guide to the VENETIAN EXPO

CES is expansive. FastTrack Venetian is designed to help attendees quickly understand one of CES’s most dynamic innovation destinations.

This guided overview introduces the Venetian Expo show floor, helping you navigate key areas of the venue while identifying the technologies, categories and emerging companies most relevant to your CES priorities.

Participants will gain a curated orientation to:

·       Level 1 — Eureka Park
CES’s global startup hub, featuring emerging companies, early-stage innovation, international pavilions and breakthrough technologies shaping the future across industries.

·       Level 2 — Digital Health, Wellness & Smart Living
A major destination for health technology, wearables, food tech, age tech, beauty tech, smart home innovation and personalized wellness solutions redefining connected living.

Think of it as your CES roadmap for the Venetian Expo: a focused way to understand where innovation lives, what matters most and where to spend your time. Especially valuable early in the show, this tour helps attendees quickly orient themselves before exploring the Venetian Expo in greater depth.

You’ll come away with: A practical orientation to the Venetian Expo and a clearer sense of where startup, health, wellness and smart living innovation are concentrated.

Tour Time: 45–60 minutes
Ideal for: First-time CES attendees, senior executives and decision-makers seeking a clear overview of the Venetian Expo show floor.

Tour Locations: Venetian Expo (Upper and Lower Levels)

AUTONOMOUS WORLD: How AI, Machines and Intelligent Infrastructure Are Rebuilding Industry

Automation is moving beyond individual devices and into connected systems.

Autonomous World explores what autonomy looks like across transportation, manufacturing, logistics and industrial operations. Moving through key areas of the LVCC, participants will examine how autonomous vehicles, robotics, machine intelligence and connected infrastructure are being applied to real-world business and operational challenges.

From smart factories and warehouse automation to next-generation mobility and machine-to-machine coordination, this tour provides a curated look at where autonomy is becoming visible — and how it may reshape industries at scale.

You’ll come away with:A systems-level view of how autonomy is transforming transportation, manufacturing, logistics and industrial operations.

Tour Time: 1.5 hours
Ideal for: Business, innovation, operations, investment and strategy leaders tracking how autonomy is transforming industry.

Tour Locations: LVCC (North Hall, Central Plaza, West Hall)

THE NEXT WAVE OF PHYSICAL AI: Where Robotics, Intelligence and the Physical World Converge

Physical AI is moving from concept to real-world application.

This tour highlights how robotics, sensors, edge computing and autonomous systems are enabling machines to perceive, communicate and operate in physical environments. With humanoid robots emerging as one of the most visible expressions of this shift, participants will gain context on how intelligent machines are beginning to support work, infrastructure, mobility and everyday life.

The tour provides a curated view of the technologies powering machine intelligence in the real world — and the industries already being reshaped by human-machine collaboration.

You’ll come away with: A clearer understanding of how robotics, humanoids, sensors and edge intelligence are bringing AI into physical environments.

Tour time: 1.5 hours
Ideal for: Innovation, operations, infrastructure, investment and strategy leaders tracking the business impact of Physical AI and robotics.

Tour Locations: LVCC (Central Hall, North Hall, Central Plaza) or Venetian Expo (Upper and Lower Levels)

THE FUTURE OF ENTERTAINMENT AND CONTENT: Where Media Meets Innovation

The entertainment industry is not just evolving — it is being reimagined through technology.

Explore Central Hall through the lens of what’s next in content, immersive entertainment, gaming and audience engagement. From AI-powered TVs and creator tools to gaming platforms, immersive experiences and next-generation display technology, participants will examine the innovations reshaping how stories are created, distributed, experienced and personalized.

Along the way, the tour will provide context on what these shifts mean for the future of media, advertising, consumer engagement and the business models behind entertainment itself.

You’ll come away with: A clearer view of how AI, immersive technology, gaming and next-generation display are reshaping content creation, distribution and audience engagement.

Tour time: 1.5 hours
Ideal for: Media, entertainment, marketing and brand leaders tracking where content, technology and audience behavior are converging.

Tour Locations: LVCC (Central,  North, Central Plaza)

ENERGY, REIMAGINED: From Passive Consumer to Active Participant.

The relationship between people, businesses and the grid is rapidly changing.
Driven by electrification, data center growth, changing consumer behavior and rising demand for intelligent infrastructure, energy is becoming a more active, connected and strategic part of daily life and business operations.

Energy, Reimagined examines how this transformation is unfolding across home power management, EV infrastructure, battery technology, distributed systems, intelligent grid solutions and AI-enabled energy efficiency. Participants will gain context on how energy is moving from a background utility to a visible driver of innovation, resilience and growth.

You’ll come away with: A clearer understanding of how electrification, AI, batteries and grid intelligence are reshaping energy from a utility function into a strategic business issue.

Tour time: 1.5 hours
Ideal for: Energy, infrastructure, real estate, mobility, investment and smart building leaders tracking how electrification and intelligent energy systems are reshaping business.

Tour Locations: LVCC (Central,  North, Central Plaza)

AI ON THE MOVE-AUTO AND BEYOND: From Transportation Innovation to Intelligent Mobility Ecosystems.

Mobility is no longer just about vehicles. It is becoming an intelligent, connected ecosystem.

Moving through West Hall, this experience explores how autonomy, connectivity, data and intelligent infrastructure are reshaping the movement of people, goods and services. While automotive innovation remains an important part of the story, the larger transformation includes fleet intelligence, sensing technologies, in-cabin experiences, autonomous systems and the infrastructure enabling real-time decision-making at scale.

Participants will gain a curated look at how mobility is becoming more adaptive, connected and data-driven — and how transportation innovation increasingly intersects with cities, logistics, robotics, AI and consumer experience.

You’ll come away with: A broader view of how mobility innovation is moving beyond vehicles into connected infrastructure, data systems and intelligent services.

Tour Time: 1.5 Hour
Ideal for: Executives, technologists, mobility leaders, investors and strategists tracking the future of intelligent movement.

Tour Location: LVCC – North and West Halls

THE PREDICTIVE HOME & BODY: Eat, Move and Live Ahead of the Curve

The future of wellness is becoming more predictive, personalized and connected.

This tour explores innovations at the intersection of food technology, metabolic health, smart living and AI-driven personal wellness. Participants will examine how continuous health signals, connected devices, nutrition platforms, food biotech and personalized wellness tools are changing the way people understand and manage everyday health.

From smart nutrition and precision wellness to gut microbiome technology and food-as-medicine concepts, the tour provides a curated view of the technologies turning daily routines into more personalized systems for living, aging and performing better.

 You’ll come away with: A clearer view of how food tech, health signals, smart living and AI-powered wellness are converging into more personalized approaches to health and daily life.

Tour time: 1.5 hours
Ideal for: Food, beverage, wellness, consumer products, retail and investment leaders tracking the future of personalized health and human performance.

Tour Locations:  Venetian Expo (Upper and Lower Levels)

THE NEW SHELF: How Data, AI and Smart Products Are Redefining Consumer Choice

The New Shelf takes attendees into the changing relationship between products, personal data, AI-driven recommendations and connected commerce. Participants will examine how smart products, functional foods, wearable data, fulfillment models and personalized lifestyle signals are reshaping what consumers buy, how products are delivered and why certain solutions are recommended.

This tour offers a curated look at how consumer behavior is changing — and how brands, retailers and product innovators are responding.

You’ll come away with: A stronger understanding of how personalization, connected products and consumer data are changing shopping behavior and brand strategy.

Tour time: 1.5 hours
Ideal for: CPG, retail, product, brand and business leaders tracking the future of consumer health, personalization and connected commerce.

Tour Locations: Venetian Expo (Upper and Lower Levels)

THE BUSINESS OF WOMEN'S HEALTH: An Untapped Opportunity

Women’s health has long been an afterthought in longevity research and digital health, and that gap is quickly becoming one of the industry’s biggest opportunities. This tour connects the dots across the show floor, seeing the technologies, services, and emerging innovations through the lens of women’s health, helping them stay healthier, stronger, and more engaged at every stage of life.

From AI-powered health insights and personalized wellness platforms, sleep optimization, cognitive health, mobility, nutrition, fitness, caregiving, and preventive health tech, we’ll examine how innovators are redefining what it means to age well.

Viewing existing technology through a female lens isn’t just more equitable — it’s unlocking entirely new markets in one of the fastest-growing categories in health tech.

Attendees will leave with a sharper understanding of how technology is shaping longevity, independence, and quality of life, and where the next wave of innovation in women’s health is headed.

Tour time: 1.5 hours
Ideal for: CPG, retail, product, brand and business leaders tracking the future of consumer health, personalization and connected commerce.

Tour Locations: Venetian Expo (Upper and Lower Levels)

ELEVATE: A CES TOUR FOR EMERGING LEADERS A Dynamic Introduction to CES and the Innovation Ecosystem

Elevate is designed for early-career professionals looking to better understand CES, the innovation landscape and the technologies shaping the future of work and life.

This guided tour provides a guided introduction to key CES themes, with a focus on emerging categories such as lifestyle technology, digital health, smart living, AI, XR, fintech, robotics and sustainability. Participants will gain practical context on how to navigate the show, how major technology trends connect across industries and where new career pathways may be emerging.

Elevate offers a curated way to experience CES with peers while building a stronger understanding of the ideas, companies and technologies shaping the future.

You’ll come away with: A stronger understanding of how major technology trends connect across industries — and how emerging professionals can navigate CES with more confidence and context.

Tour Time: 1.5 hours
Ideal for: Young professionals, emerging leaders & early-career attendees seeking a strategic introduction to all that CES. 

Tour Locations:  Venetian Expo (Upper and Lower Levels)

The "EXECUTIVE EDGE" - A Tour For C-Suite Leaders

Executive Edge is designed for senior leaders who want a focused, strategic view of the innovations and market shifts reshaping global industries.

Curated for executives with limited time and broad strategic responsibilities, this LVCC tour explores the intersection of technology, media, AI, robotics, energy, infrastructure and consumer engagement. Participants will gain context on how these developments are influencing business models, customer expectations, operational strategy and long-term growth.

This tour helps translate the scale of CES into a focused view of the trends most relevant to executive decision-making.

You’ll come away with: A focused view of the CES themes most relevant to executive decision-making, growth strategy and business transformation.

Tour Time: 1.5 hours
Ideal for: C-suite leaders, senior executives and decision-makers across innovation, marketing, strategy, operations and business transformation.

 

MEETS IN THE LVCC
Tour Locations: Tour Locations: LVCC (Central,  North, Central Plaza)

PRIVATE GROUP TOURS

Designed to spotlight the latest media and technology trends at CES, Private Tours are perfectfor your team or client groups. These tours will uncover exhibitors, emerging trends, and influential solutions that align with your specific business goals and help make the most of your team’s valuable time. 

Guided by our industry experts, group tours include a pre-show briefing to focus on the product categories that matter most to your business.  Private Tours are available to groups of 8-15 attendees with discounts available.

      Tour Time: 1.5+ Hours, based on needs.

Tour Locations: LVCC or VENETIAN EXPO

Las Vegas Convention Center

Central Hall

Display/Content/Gaming/Big Box Retailers
Inside Scoop LVCC/AI Combo  & LVCC/ Entertainment/

This area features applications and technology behind the latest  content creation and distribution, cameras, large display technologies and big box electronics providers as well as Gaming, Metaverse and XR technologies.

North Hall

AI/Sustainability/IOT/Mobility
Inside Scoop LVCC/AI Combo  & LVCC/Securing Tomorrow

This exhibit hall will highlight Enterprise solutions for AI, Robotics, and IoT converging to redefine how cities operate and evolve while also showcasing innovations around Micromobility with shared Vehicle tech.  

 

South Hall

Design and Source

This exhibit hall features leading product design, sourcing, and manufacturing companies from all over the globe with a focus on sustainability.

West Hall

Vehicle Tech and  Advanced Mobility
Future of Mobility

A packed West Hall will feature 250+ exhibitors from across the automotive sector. Experience first-hand the latest in self-driving tech, electric vehicles and personal mobility devices. 

The Venetian
(Upper & Lower Levels)

Upper Level

Smart Home, Lifestyle Tech,
Inside Scoop Venetian, Emerging  Tech, Intelligent Living

This level encompasses revolutions in the Internet of Things (IoT), smart home and other high-growth technologies (aging, beauty, food and sports tech) changing the way we live, work and play. Here you’ll see established companies and start-ups in 3D printing, education and technology, robotics, and more.

Lower Level

Eureka Park
Inside Scoop Venetian, Emerging Tech

Known as ‘Eureka Park’ this area features over 700 startups showcasing their new ideas and addressing needs across every industry. If you’re looking to be inspired by startups and learn about debuting products from all over the world, this is the place.

Organizing a Special Event for Your Company or Clients?

There are some great ways to get the download on the technology and trends. If you are considering holding a special leadership or knowledge-based event for your executives or clients StoryTech can bring together subject matter experts, tech demos, speakers and to give attendees an entertaining and informative experience. And, if there are specific companies or products you need to see, we can arrange that too.

Lori H. Schwartz is a recognized leader at the intersection of technology, media, and experiential marketing. As CEO & Principal of StoryTech, she partners with brands, storytellers, and tech innovators to design high-impact event experiences, from VIP show floor tours and strategic sponsorships to tech briefings and innovation summits. With clients including HP, Verizon, CES, NAB, Showtime, and AT&T, Lori has built a reputation for helping businesses navigate emerging trends and translate complex technologies into compelling, accessible narratives.
Lori H. Schwartz is a recognized leader at the intersection of technology, media, and experiential marketing. As CEO of StoryTech, she partners with brands, storytellers, and tech innovators to design high-impact event experiences, from VIP show floor tours and strategic sponsorships to tech briefings and innovation summits. With clients including HP, Verizon, CES, NAB, Showtime, and AT&T, Lori has built a reputation for helping businesses navigate emerging trends and translate complex technologies into compelling, accessible narratives.

Lori H. Schwartz

Host

CES Experience: 15 years

Andy Maskin is VP, Creative Technology at Spark Foundry, where he leads innovation for over two dozen clients. He’s thrived at the intersection of media, marketing, and technology, with recent deep focus on generative AI. He’s led and built innovation labs, and his thought leadership has been published in major trade publications.

Andy Maskin

Tour Guide  (Venetian-AI)

CES Experience: 8 years

Chanita Wesley is a Co-Founder of CollabNxt, a boutique agency that brings brands together to extend their reach through innovative partnerships, sponsorships, and program management. She has been in the marketing world for over a decade and has found her niche in building innovative relationships within the media and tech space and event program management.

Chanita Wesley

Producer/ Customer Experience 

CES Experience: 5 years

Eric is an Executive Brand Strategy & Customer Insights Leader and has 15+ years of experience driving integrated marketing, consumer research, and product innovation across global technology, B2B, and consumer brands. He is experienced in strategic storytelling, market trend analysis, and cross-functional leadership. He Is focused on driving strategic marketing initiatives, enhancing brand visibility, and creating internal marketing flywheels.

Eric Hunter

Tour Guide (All Areas)

CES Experience: 4 years

Moore is an African-American entrepreneur, futurist, filmmaker and the creator and host of The Black Futurist podcast. A former engineer, Moore creates media and consults in the fields of tech, innovation and nutrition.
Bryndan D. Moore is an engineer, futurist, filmmaker and the creator and host of The Black Futurist podcast. which explores the intersection of technology, and humanity through a culture lens, and features interviews with leaders in tech, entrepreneurs, academics, and artists. Moore is also focused on community, both in person and through technology solutions. Moore regularly serves as moderator, panelist and as executive guide at conferences in technology and media. Ebony magazine recognized Moore as one of the 150 most influential Black people in America.

Bryndan Moore

Tour Guide (LVCC)

CES Experience: 6 years

For 20+ years, David has explored emerging technologies that can help brands tell better stories. He is the President of the Unified Brand Experience Lab, designed to give companies in the retail, VR/AR and OOH industries a place to work, showcase and demo the technologies they’re creating. David was also a pioneer of experiential advertising, using VR to create immersive advertising. He is a frequent speaker on the experience economy, the future of retail & Digital Natives with his daughter.

David Polinchock

Tour Guide (All Venues)

CES Experience: 15 years

Sarah Ivey senior leader in the ad industry, having led strategy, insight, content, marketing consulting and brand strategy roles throughout her career at major agency holding companies, at major marketers, and as a consultant. She’s worked on entertainment businesses like Disney, CPGs like Unilever and Johnson and Johnson, pharmaceutical, financial, beverage, B2B and the world’s largest retailer, Amazon. In a world where marketers lack peers, Sarah also excels at insight and the research and analytics skills required to get to fresh answers to drive brand growth. Her passion and hobby is tracking the changes in the evolution of technology, particularly in smart home and digital health.

Sarah Ivey

Tour Guide  (Venetian -CPG/Health)

CES Experience: 5 years

Hardie is a creative innovator and builder of products at the intersection of entertainment and technology. At Silverdraft he leads the Solutions practice working with our customers to find new ways to apply visualization to storytelling to design and production. Previously as the Senior Vice President of Innovation at Fox TV he led the creation of digital experiences for the biggest TV shows such as American Idol, Glee, and The Simpsons.

Hardie Tankersley

Tour Guide  (LVCC-Media)

CES Experience: 10 years

Mel is the founder of Solve Innovation Group, where he develops key guidance on tech equity and bias, and champions diversity, investment, and innovation in the martech, biotech, and adtech sectors. Prior to this, he ran strategy and research for IPG’s global media think-tank, IPG Media Lab and helped prove that consumer behavior, location, and value are just as important as algorithms and data to the development of media and technology products.

Mel Wilson

Tour Guide  (Venetian)

CES Experience: 8 years

Tony Winders is the CEO of The Winders Group, a marketing consultancy specializing in strategy, brand development, and integrated marketing communications programs proven to build awareness, generate leads, and drive sales for digital media, advertising technology and blockchain companies.

Tony Winders

Tour Guide  (Venetian)

CES Experience: 6 year

 

Raquel Krouse is a seasoned digital health strategist and marketing consultant with over two decades of experience helping global life sciences organizations harness emerging technologies to improve patient outcomes. She specializes in innovation, digital transformation, and healthcare marketing, with a proven track record of guiding executives through the rapidly evolving health tech landscape. Raquel brings a unique ability to translate cutting-edge technologies into actionable strategies for healthcare leaders,

Raquel Krouse

Tour Guide  (Venetian- Health)

CES Experience: 4 years

 

Jasmine Peralez is a strategic thinker and Fangirl connecting dots in research, consumer behavior, emerging technologies, cultural news and current trends. She's a sales professional with a proven ability to exceed targets, establish a brand's online presence and build strong client relationships.

Jasmine Peralez

Tour Coordinator CTA 

CES Experience: 5 years

Tim Hanlon is the Founder/CEO of The Vertere Group, LLC, a Chicago-based boutique investment advisory and strategic consulting firm helping today’s most forward-leaning media companies, marketers, entrepreneurs, and investors benefit from rapidly changing technological advances in marketing, media and consumer communications.

Tim Hanlon

Tour Guide (LVCC-Media)

CES Experience: 15 years

 

Annie Hanlon is an accomplished executive and an award-winning producer with expertise spanning advertising and commercials, immersive and virtual production, traditional film and series, digital, emerging technology, and documentary production. After leaving Netflix in 2023, she co-founded Playbook PLBK to help clients navigate business opportunities, foster impactful partnerships, and implement strategies that drive innovation to help tell the best stories using responsible AI, real-time, virtual production, multi-platform, and advanced technology across all mediums.

Annie Hanlon

Tour Guide  (LVCC-AI M&E)

CES Experience: 2 years

 

 

Brandon Gattica has a passion for sales operations and systems management. He's worked with a handful of startups in Tech, Hospitality, and Marketing as well as individual consulting work for CRM projects.

Brandon Gattica

Rm Producer  (Venetian)

CES Experience: 5 years

Rothman was previously the chief technologist and executive technical director for the Good Housekeeping Institute, overseeing research, testing and reporting for the Good Housekeeping brand for over 15 years. Rothman now freelances for prestigious publications like BabyCenter and CNN, and consults with various companies mainly focused around supporting parenting and neurodiversity. She is a sought-after public speaker, appearing on the Today Show, Good Morning America, CBS Mornings and the History Channel.

Rachel Rothman

Tour Guide (All Venues)

CES Experience: 15 years

 

Erin Leonard leads operations and back-end logistics for our tours, bringing both structure and heart to the work. A talented event planner and community organizer, she’s known for her operational excellence, customer service, and ability to turn vision into reality. An optimist at her core, Erin creates meaningful moments at every opportunity. She’s a big-picture strategist with an eye for detail and the network to make the seemingly impossible happen time and again. Always bringing a touch of magic, Erin makes every collaboration a joy.

Erin Leonard

Tour Operations

CES Experience: 1 years

Sponsorships are Available for All Tour Packages

For more information or to plan your tour contact, email us at info@story-tech.com

StoryTech® is an experiential marketing firm that pairs brands, storytellers and technology companies together to create great experiences.

General Tours

The Inside Scoop: LVCC Tour

THE INSIDE SCOOP: LVCC EDITION 

Designed for attendees seeking a fast-track overview of CES, organized by show floor region for maximum clarity and insight into key tech sectors. The LVCC Edition covers content creation & distribution, AI as it impacts smart communities, IoT, mobility and green solutions. The Inside Scope ensures you capture essential exhibitors and provides a structured, informative dive into consumer technology. 

Tour Time: 2 Hours 

Location: LVCC 

Perfect for: Attendees who want a fast, curated overview of key trends and innovation zones. It is especially valuable for those looking to navigate the show strategically and efficiently.  

Location: Las Vegas Convention Center
(Central and North Halls, Central Plaza)

The Inside Scoop: Venetian Tour

Designed for attendees who want a fast-track overview of CES, organized by show floor region for maximum clarity and insight into key tech sectors. The Venetian Edition focuses on digital health and wellness, longevity, food tech, smart living, and the amazing Eureka Park startup hub. Gain essential insights into leading tech sectors and discover key exhibitors in a well-organized, engaging tour designed to give you a meaningful snapshot of the consumer technology landscape. 

Tour Time: 2 Hours 

Location: Venetian 

Perfect for: Attendees who want a fast, curated overview of key trends and innovation zones. It is especially valuable for those looking to navigate the show strategically and efficiently. 

  

Location: Venetian Expo
(Upper and Lower Levels)