Lori is Principal at StoryTech and is a leading advisor and speaker in marketing and tech innovation. Lori founded the IPGLAB in Los Angeles where she first piloted the “VIP Tours ” when she brought the first marketers and brands to the show.  This is Lori’s 8th year doing tours.

Ashley is Managing Partner at The Institute, where she is responsible for aligning operational and professional services offerings, as well as leading all partnership and talent acquisitions. She has nearly two decades of experience in managing large inter-disciplinary teams and projects.

Marc is a seasoned digital executive, and TV Academy Co-Governor for Interactive Media. As senior strategist at DirecTV/AT&T’s Digital Innovation Lab, he drove “futurescoping” of groundbreaking products anticipating emerging technology, consumer behavior and competition. He previously led digital departments at ABC and Ovation. His consultancy, Marcato Digital, focuses on digital strategy and development for entertainment.

Kevin is the Founder of Hauswirth & Company, and a strategic communications leader with deep expertise working across politics, corporate reputation, consumer activation and non-profit leadership. His experience leading brand-building and audience activation ranges from national consumer engagement to highly-targeted citizen mobilization.

Tim Hanlon is the Founder/CEO of The Vertere Group, LLC, a Chicago-based boutique investment advisory and strategic consulting firm helping today’s most forward-leaning media companies, marketers, entrepreneurs, and investors benefit from rapidly changing technological advances in marketing, media and consumer communications.

Damien is currently the President of VIMBY, the largest content marketing studio in the world as well as a Fellow of The Institute, and EP of Golden Citizen. He has served nearly 20 years as a c-level executive, senior marketing consultant and start-up founder, as well as an award-winning producer/director of branded motion-picture, animated, audio, live-event, literary and digital content.

Jeanette is a professional ‘Tech ‘splainer’, writing and producing tech content for many projects and clients including Adobe, Disney, Fox and Google. Most recently she lead StoryTech Tours at the NAB Show and wrote all the content for the NAB Audio Tours.   This is Jeanette’s 3rd year doing tours at the NabShow.

Hardie is an experienced executive and constant innovator at the intersection of entertainment and technology. Previously as the Senior Vice President of Innovation at Fox he delivered digital experiences for big broadcast TV shows including American Idol, Glee, The Simpsons, New Girl, and 24.

Matt is a Media and Entertainment Industry Leader in the space of Digital Strategy, Brand and Partnership Management. At Twitter, he works directly with production partners, show producers, digital platforms, vendor partners, sales and sponsors to create innovative and engaging digital programs that drive growth, fan engagement, marketing impact and sponsor value on-air, across digital, social & mobile platforms.

Heather is a film and television director, screenwriter and producer with over 50 hours of credits. For over two decades, Heather has served as an international keynote speaker, teacher, moderator, panelist and custom workshop facilitator for film and TV markets, festivals, writers workshops, colleges and universities. This is Heather’s 4th NabShow as the room producer for StoryTech!

Lori Luechtefeld is a recovering journalist and author who stumbled happily into the world of interactive marketing and technology more than a decade ago. She is currently director of programming for Ascendant Network, where she is responsible for all speaker programming for &THEN, The DMA Annual Event.

Brad is the Chief Strategy Officer for the Center for the Digital Future at USC Annenberg. There, he helps shape how the Center works with partners and the media, in addition to leading and participating in several of its projects. Brad is an advisor to executives and companies around the world, and is a principal at Big Digital Idea Consulting, a boutique strategy shop.