The Death of The Word ‘Vendor’

As agencies redefine their roles and technology grows exponentially, we’re seeing a shift in how marketers relate to vendors. Here’s the new relationship. Gone are the days of farming out projects to a contractor. With agencies reshaping how they provide...

The Changing Media Landscape

Marketers must adapt to an evolving agency model and there are great opportunities to lead their clients… Retainer pricing. Since brands are taking on more work and acting as their own agencies, we will certainly see a shift in the pricing of retainers. Brands...

The Tech Cat Show – 1st Season

Get a unique and playful insiders take on the biggest stories in tech and entertainment. Join Lori H. Schwartz, well known ‘Technology Catalyst’, comedian and ‘Geek Girl’ as she and leading experts in the media and content business dive into...

CES 2014 – The IMedia Presentation

Posted by David Zaleski on February 11th, 2014 at 9:00 am It’s day 2 of the iMedia Brand Summit! Earlier today, Lori Schwartz, managing partner at StoryTech, blew the iMedia Brand Summit audience away with an in-depth look at the innovative trends that came out...