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Blog

Lori H. Schwartz – Biographical Statement

Lori H. Schwartz is a leading advisor in marketing and tech innovation, collaborating with top creative and strategic executives of multiple brands, tech and content companies, and ensuring  their understanding of emerging business models. She is a CNN Technology...

Why I Want To Run for Governor of The TV Academy…

I've had a few people ask me why  I want to run for Governor right now, after five years of being outside of the intensity and the time commitment that the role requires--so I thought I'd share some thoughts here. If you talk to any former Governor of The TV...

Autonomously Yours!

Autonomously Yours! We're about to DRIVE YOU crazy! That's right. Thanks to StoryTech and Tesloop you can actually be robotically chauffeured round-trip from LA to CES 2016.  VIP Tour registrants are being offered the service for free as part of the tour package. “We...

Why Startup’s Matter.

As I prep for advising clients on new trends and our upcoming programs for 2016 industry events, I’m often asked, do startups really matter? Shouldn’t I just wait till these companies are real? So after a recent flood of ‘startup’ encounters, I have some answers. 1)...

Why does CES Matter? You have to be there.

Why does CES Matter? You have to be there. By Brian Seth Hurst   #CES2016. Come January 6, 2016 over 170 thousand people from all over the world will make the annual pilgrimage to CES. Last year’s attendance was record setting and for the first time spanning two...

#VR: The Gold VRush. Impending Virtual Reality Bubble?

The buzz is so loud you long to get inside a VR head mounted display just to escape. VR is a hyper-accelerated market. It seems not a day passes without a significant announcement. If you think being inside a VR experience can be dizzying, try tracking the...

CES Asia Trends : East Meets West Part 1 – WeChat

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#VR Oh the Places You Will Go!

“You’re off to Great Places! Today is your day! Your mountain is waiting, So… get on your way!” Dr. Suess. Oh The Places You Will Go Last year, I was invited to speak in Abu Dhabi, which for the curious means, “Father of The Gazelle.” My excitement at the invitation...

Tales From A Recovering Binge Addict

Tales From A Recovering Binge Addict A few months ago, the independent accounting firm of Schwartz, Schwartz and Schwartz asked some of my girls friends in the TV biz, what were they watching and a few of my female friends responded overwhelmingly withOutlanders, one...

#VR: Along for the Dark VRide

As we all know, immersive experiences aren’t new. Perhaps you’re old enough to remember being trampled by a herd of horses of the American West as you held on to the railing at Disneyland’s Circle-Vision 360°watching “America the Beautiful.” Or, maybe the 3D Captain...

#VR Morality: “Bioshock,” Objectivism and Immersion

BIOSHOCK. It was literally game changing, back in 2007. Game Informermagazine named creator Ken Levine “Storyteller of the Decade” in 2010. Storyteller not game designer. Something shifted for me as I plunged myself into the depths of Bioshock. I wasn’t just in a...

#VR Storytelling: Respect for the VieweR

Once upon a time I worked a summer as a character in a haunted house attraction. I have to admit it was fun scaring kids out of their sneakers but there were lines you just didn’t cross. If you did the entire experience would be ruined, or you might be sued. Perhaps...

Don’t run from disruption — leverage it

Posted by Lori Luechtefeld on December 8th, 2014 at 8:37 am Change today is exponential. If your brand is thinking in a linear fashion, you're on a path toward doom. (Just ask Blockbuster, BlackBerry, and Kodak.) These were the sobering thoughts that host Lori H....

Hot On The Trail Of The New Fronts

By Lori H. Schwartz April 2014 Day One Overview of the New Fronts The NewFronts are here and the annual schlep to see the latest from the digital side of the content business is upon us.  It’s a sprint to get to the venues from each of the players as they showcase...

ABOUT STORYWORLDING

  StoryWorlding®: A Profitable Field of Dreams   Technology has changed the noun combination of StoryWorld into a verb. StoryTech™ works with content creators, rights holders, broadcasters and brands to build dynamic StoryWorlds that extend program brand,...

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