Blog
Blog
Lori H. Schwartz – Biographical Statement
Lori H. Schwartz is a leading advisor in marketing and tech innovation, collaborating with top creative and strategic executives of multiple brands, tech and content companies, and ensuring their understanding of emerging business models. She is a CNN Technology...
Lori H. Schwartz : Candidate Statement for TV Academy Governor Role- IMPG
As a former Governor, media company executive and now entrepreneur and independent consultant, I have a unique perspective to bring back to the role of Governor. In my prior tenure as Governor, I focused alot of my efforts on validating our peer group’s role...
Why I Want To Run for Governor of The TV Academy…
I've had a few people ask me why I want to run for Governor right now, after five years of being outside of the intensity and the time commitment that the role requires--so I thought I'd share some thoughts here. If you talk to any former Governor of The TV...
The Next Gen Of Consumers – Original Research from The VR Society and Magid Research
Great Original Research from our friends at AIS/VR Society And Magid.
EVERYTHING CONNECTS: What Can CES (and IOT) Tell Us About The Future Of Content.
illustration by Elena Lacey, Produced By Magazine Feb/March 2016 You don’t have to be a self-professed "geek girl” to understand that technology is fundamentally changing the way we live our lives, use our homes, perform our jobs and ultimately how we pursue our life...
StoryTech® Announces Impact! VIP Tours and Briefings for CES® 2016
Registration for Customized CES Show Floor Tours for Storytellers, Brands, Agencies and Media Executives Now Open LOS ANGELES, CA-November 19, 2015 StoryTech®, official provider of VIP show floor tours and briefings at CES® 2016, announced availability and...
Autonomously Yours!
Autonomously Yours! We're about to DRIVE YOU crazy! That's right. Thanks to StoryTech and Tesloop you can actually be robotically chauffeured round-trip from LA to CES 2016. VIP Tour registrants are being offered the service for free as part of the tour package. “We...
Why Startup’s Matter.
As I prep for advising clients on new trends and our upcoming programs for 2016 industry events, I’m often asked, do startups really matter? Shouldn’t I just wait till these companies are real? So after a recent flood of ‘startup’ encounters, I have some answers. 1)...
StoryTech Partners with Tesloop to Provide Free Roundtrip Transportation for CES 2016 for VIP Tour Registrants
StoryTech Partners with Tesloop to Provide Free Roundtrip Transportation from Los Angeles to Las Vegas for CES 2016 for VIP Tour Registrants City-to-City Sustainable Transportation in the World’s Most Advanced Electric Vehicles Tesloop and StoryTech to Offer Roundtrip...
Why does CES Matter? You have to be there.
Why does CES Matter? You have to be there. By Brian Seth Hurst #CES2016. Come January 6, 2016 over 170 thousand people from all over the world will make the annual pilgrimage to CES. Last year’s attendance was record setting and for the first time spanning two...
#VR: The Gold VRush. Impending Virtual Reality Bubble?
The buzz is so loud you long to get inside a VR head mounted display just to escape. VR is a hyper-accelerated market. It seems not a day passes without a significant announcement. If you think being inside a VR experience can be dizzying, try tracking the...
CES Asia Trends : East Meets West Part 1 – WeChat
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A Shot over the Storytelling Bow and the Algorithmic Canon Ball
Something has been digitally gnawing at me since last March when an article appeared in the New York Times Sunday Review titled “If an Algorithm Wrote This, How Would You Even Know?” And, not weeks later I heard a story on NPR “Robot Reporters: Software Turns Raw Data...
#VR Oh the Places You Will Go!
“You’re off to Great Places! Today is your day! Your mountain is waiting, So… get on your way!” Dr. Suess. Oh The Places You Will Go Last year, I was invited to speak in Abu Dhabi, which for the curious means, “Father of The Gazelle.” My excitement at the invitation...
Tales From A Recovering Binge Addict
Tales From A Recovering Binge Addict A few months ago, the independent accounting firm of Schwartz, Schwartz and Schwartz asked some of my girls friends in the TV biz, what were they watching and a few of my female friends responded overwhelmingly withOutlanders, one...
#VR: “Walk a Mile in My Shoes” Immersive Journalism + Social Good
Perhaps, if you are into pop/rock classics, you’ll remember Joe South’s“Walk A Mile in My Shoes” (also covered by Elvis.) But what does this have to do with #VR? Consider that as you read the lyric. If I could be you And you could be me For just one hour If we...
#VR: Along for the Dark VRide
As we all know, immersive experiences aren’t new. Perhaps you’re old enough to remember being trampled by a herd of horses of the American West as you held on to the railing at Disneyland’s Circle-Vision 360°watching “America the Beautiful.” Or, maybe the 3D Captain...
#VR Morality: “Bioshock,” Objectivism and Immersion
BIOSHOCK. It was literally game changing, back in 2007. Game Informermagazine named creator Ken Levine “Storyteller of the Decade” in 2010. Storyteller not game designer. Something shifted for me as I plunged myself into the depths of Bioshock. I wasn’t just in a...
#VR Storytelling: Respect for the VieweR
Once upon a time I worked a summer as a character in a haunted house attraction. I have to admit it was fun scaring kids out of their sneakers but there were lines you just didn’t cross. If you did the entire experience would be ruined, or you might be sued. Perhaps...
Don’t run from disruption — leverage it
Posted by Lori Luechtefeld on December 8th, 2014 at 8:37 am Change today is exponential. If your brand is thinking in a linear fashion, you're on a path toward doom. (Just ask Blockbuster, BlackBerry, and Kodak.) These were the sobering thoughts that host Lori H....
Hot On The Trail Of The New Fronts
By Lori H. Schwartz April 2014 Day One Overview of the New Fronts The NewFronts are here and the annual schlep to see the latest from the digital side of the content business is upon us. It’s a sprint to get to the venues from each of the players as they showcase...
ABOUT STORYWORLDING
StoryWorlding®: A Profitable Field of Dreams Technology has changed the noun combination of StoryWorld into a verb. StoryTech™ works with content creators, rights holders, broadcasters and brands to build dynamic StoryWorlds that extend program brand,...