Lori H. Schwartz

Favorite TV Show Ever
Star Trek
Tech Hero
Faith Popcorn
Favorite Project
The IPG Media Lab, Sadie
What’s in her Pocket
iPhone Batteries, Kid Snacks, Sunscreen
Fun Fact
I started an Improv Troupe in College!

Lori H. Schwartz is a true technology catalyst (‘Tech Cat’). As a leading advisor and speaker in marketing and tech innovation, Lori collaborates with top creative and strategic executives of multiple brands, tech and content companies to ensure their understanding of emerging business models while designing unique experiences to create engagement.

Los Angeles Based, Lori is a CNN Technology Contributor and a frequent speaker at major industry events as well as for private companies helping to facilitate conversations around new business models and technology innovation. She sits on the Board of Governors for the Television Academy’s Interactive Media Peer Group, driving thought leadership for the future of interactive media. You can find her broadcasting weekly on Voice America’s business channel on her ‘Tech Cat Show’​ where she talks tech with industry leaders.

Lori​’s StoryTech initiative facilitates communication between storytellers and technology companies. The trends briefings, curation and tours products have become well known globally through their work @CES, @NAB, @NATPE and @AdTech. She is frequently curating large trade show plenaries and hosting events to help drive conversations around the latest marketing and advertising technology as well as the latest content business models.

Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies. She was the key principal to launch the highly regarded IPGLAB(http://www.ipglab.com/). 

She has been profiled as one of the “30 Executives Shaping the Evolution of Media & Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications. An active spokesperson, Lori launched Digital Hollywood’s ‘Women’s Entertainment & Technology Mentor Program’. She’s a recipient of the Lucy Hood Digerati Award for her contributions to the Television Academy.



VIMBY is the world’s largest content marketing studio, uncovering authentic, nuanced stories in over 80 domestic and international markets for commercial broadcast, digital, publishing, social, and cross-channel platforms.

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  • Teams embedded in 80+ domestic and international markets
  • 150+ award-winning content-driven campaigns
  • Generated a multi-billion-dollar sales lift for a single client
  • 220+ pieces of content from 10 markets delivered in 1 day
  • Produced one of the most comprehensive retail campaigns in history
  • Record-breaking content views, shares, and engagements
  • Locally embedded writers, storytellers, creatives and filmmakers
  • Multilingual and multicultural market expertise

The Institute

The Institute is a collective team of business, technology, marketing, and content producers who are known for building unique and lucrative partnerships between brands, causes, media and entertainment.

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The Institute XYZ is a business, policy and marketing consulting firm. We solve mission-critical, time-sensitive, and cross-cutting challenges for national and multinational clients. Our core team is backed by an affiliated network of experts, handpicked for their talent and experience. Each has a distinct record of accomplishment in fields ranging from business & policy, to entertainment (and everything in-between). 


For the past 20 years, our “propellerheads” have lived, laughed over and loved all forms of tech.  We are professional “techsplainers” who love to take complicated technical concepts and boil them down to everyday language. 

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We understand what trends are cooking in the tech space including where to invest and where to invent.  We can help you make the most of your technical project or understand how your product can fit into today’s technical landscape.

We have worked with a virtual who’s who of the corporate Fortune 500 world.  From major computing, web and consumer electronics corporations including Apple, Adobe, Google, Intel, NTT, Panasonic, Sony, Twitter and Ulead to aerospace companies and organizations like Boeing and NASA to major manufacturing companies including Solutia and Monsanto to entertainment giants like 20th Century Fox, Consumer Electronics Show  HBO, National Association of Broadcasters, Paramount, Sony Pictures, Universal and Warner Bros. 


Our Network

We maintain a dynamic network of players who power the new blended ecosystem. These relationships enable us to “connect the dots,” build solutions and bring in the right partners to produce measurable results.  As our client you’ll benefit from the StoryTech Network of best-in-class companies.

Updates And Insights

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