Lori H. Schwartz

Favorite TV Show Ever
Star Trek
Tech Hero
Faith Popcorn
Favorite Project
The IPG Media Lab, Sadie
What’s in her Pocket
iPhone Batteries, Kid Snacks, Sunscreen
Fun Fact
I started an Improv Troupe in College!

Lori works with top creative and strategic executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology as well as emerging business models. With a focus on the habits of the consumer and the goals of the marketer, Lori provides the latest solution recommendations for this ever changing media landscape.

Throughout her career, Lori has worked with top creative and strategic executives of multiple brands, agencies and content companies to ensure understanding of new technology and content trends, the evolution of tech enabled lifestyles and emerging business models. Lori presents what is possible and achievable in this ever-changing landscape and delivers strategic solutions that inform decision-making.

Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies, with a focus on igniting IP creation for marketers and their brands.

Lori was also one of the key principals to launch the highly regarded Interpublic Media Lab (http://www.ipglab.com/). As Senior Vice President and director of the IPG Lab, Lori oversaw the group’s strategy, helping to keep clients and agencies ahead of the digital curve, driving innovation in the dramatically changing media landscape. She piloted brand interaction opportunities on behalf of Interpublic, as well as facilitated emerging media upfronts and exclusive deals for Interpublic agencies and clients, including MicrosoftIntelGeneral MotorsNestlé and Sony.

Los Angeles Based, Lori is a frequent speaker at major industry events as well as private companies and executive summits. She served two terms on the Board of Governors of the TV Academy representing the Interactive Media Peer Group and as Vice Chair of the Producers Guild of America New Media Council. She has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications. An active spokesperson, Lori has recently launched Digital Hollywood’s new ‘Women’s Entertainment and Technology Mentor Program’ in an effort to facilitate career opportunities for young women in the industry and is a recipient of the Lucy Hood Digerati Award for her contributions to the IMPG and the Television Academy.



VIMBY is the world’s largest content marketing studio, uncovering authentic, nuanced stories in over 80 domestic and international markets for commercial broadcast, digital, publishing, social, and cross-channel platforms.

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  • Teams embedded in 80+ domestic and international markets
  • 150+ award-winning content-driven campaigns
  • Generated a multi-billion-dollar sales lift for a single client
  • 220+ pieces of content from 10 markets delivered in 1 day
  • Produced one of the most comprehensive retail campaigns in history
  • Record-breaking content views, shares, and engagements
  • Locally embedded writers, storytellers, creatives and filmmakers
  • Multilingual and multicultural market expertise

The Institute

The Institute is a collective team of business, technology, marketing, and content producers who are known for building unique and lucrative partnerships between brands, causes, media and entertainment.

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The Institute XYZ is a business, policy and marketing consulting firm. We solve mission-critical, time-sensitive, and cross-cutting challenges for national and multinational clients. Our core team is backed by an affiliated network of experts, handpicked for their talent and experience. Each has a distinct record of accomplishment in fields ranging from business & policy, to entertainment (and everything in-between). 


For the past 20 years, our “propellerheads” have lived, laughed over and loved all forms of tech.  We are professional “techsplainers” who love to take complicated technical concepts and boil them down to everyday language. 

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We understand what trends are cooking in the tech space including where to invest and where to invent.  We can help you make the most of your technical project or understand how your product can fit into today’s technical landscape.

We have worked with a virtual who’s who of the corporate Fortune 500 world.  From major computing, web and consumer electronics corporations including Apple, Adobe, Google, Intel, NTT, Panasonic, Sony, Twitter and Ulead to aerospace companies and organizations like Boeing and NASA to major manufacturing companies including Solutia and Monsanto to entertainment giants like 20th Century Fox, Consumer Electronics Show  HBO, National Association of Broadcasters, Paramount, Sony Pictures, Universal and Warner Bros. 


Our Network

We maintain a dynamic network of players who power the new blended ecosystem. These relationships enable us to “connect the dots,” build solutions and bring in the right partners to produce measurable results.  As our client you’ll benefit from the StoryTech Network of best-in-class companies.

Updates And Insights

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