StoryTech IBC® 2017! A Show Floor VIP Experience
Make the most of this year's pivotal event.Exhibitors
Attendees
Square Meters
2017 StoryTech IMPACT! Tours – Tailored for The Discerning Attendee
THE TOUR INCLUDES
- 2 StoryTech senior strategists
- 15 minute TechLife® brief on key trends
- 1.5 hour custom show floor tour
“I want to thank you for a wonderfully informative set of tours which made the whole IBC show more approachable for the rest of the week. You assembled a great team and resources to bring value to the Exec lounge and attendees.”

QUESTION
How can you possibly navigate over 1600 vendors in 100,000 thousand sqm of convention floor to find which products, experiences or thought-leaders might just inspire your business, brand, or interest?
Answer
The StoryTech IMPACT! VIP Tours and Briefings, that’s how. Discover why storytellers, content creators, brands, media companies and agency executives use us.
IMPACTFUL
We provide an unparalleled experience that is tailored to give you a carefully curated and timely engagement. Skip the lines, meet the experts, and discover the gems in just two hours.
RELEVANT
MEANINGFUL
The IMPACT! VIP Tours are built around the key trends of 2017 as determined by StoryTech and in partnership with IBC. Led by StoryTech experts, these walking interactive sessions give you relevant knowledge to continue to build valuable, profitable audience relationships.
Meet Your Tour Guides

Lori H. Schwartz -Program lead
Lori is Principal at StoryTech and is a leading advisor and speaker in marketing and tech innovation. Lori founded the IPGLAB in Los Angeles where she first piloted the “VIP Tour at CES”, bringing marketers and brands to the show.

Hardie Tankersley - Senior Guide
Hardie is an experienced executive and constant innovator at the intersection of entertainment and technology. Previously as the Senior Vice President of Innovation at Fox he delivered digital experiences for big broadcast TV shows including: American Idol, Glee, The Simpsons, New Girl, and 24.

Jeanette Depatie -Senior Guide and Trends Author
Jeanette is a professional ‘Tech ‘splainer’, writing and producing tech content for many projects and clients including: Adobe, Disney, Fox and Google. Most recently she lead StoryTech Tours at the NAB Show and wrote all the content for the NAB Audio Tours.

David Polinchock - Senior Guide
For 20+ years, David has explored emerging technologies that can help brands tell better stories. David is the Chief Experience Officer for Experiential Advertising, bringing the power of emerging technologies to brands to tell better stories. He has run his own lab, the Brand Experience Lab, and was the Director of the first AT&T AdWorks Lab.

Andy Maskin - Senior Guide
Andy leads the AT&T AdWorks Lab in New York where he is charged with informing , engaging and inspiring marketers. The Lab’s focus is the rapidly changing multi-screen media ecosystem. Andy was one of the founding members of the IPGLAB in NY.
