The Future for Storytellers


The Overview

  • Client: MediaXchange
  • Date: 2015

The Challenge

Now in it’s 25th year MediaXChange has been bringing together producers of film, television and now new media.  Considered, the premier resource for information and access in the entertainment industry the company needed highly qualified experts to deliver knowledge to their clients around the world.

The Strategy

StoryTech created a 3-Hour “Evolution of Storytelling” program that presents the concept of “storyworlding” and covers everything from production to business models and showcases the latest interactive and content initiatives (both successful and not).

The Results

StoryTech executives in addition to working with the company in the U.S. have traveled to Norway, Sweden, Canada, the United Kingdom, Germany and France to work with top producers, production companies and distributors. A highlight continues to be the annual “European Drama Series Lab” in Berlin. An additional benefit is the wide international network and access established by StoryTech.