Putting Tech in Context

The Consumer Electronics Association

The Overview

  • Client: The Consumer Electronics Association
  • Date: 2015

The Challenge

Each year the International Consumer Electronics Show attracts thousands or people across a number of verticals looking for the next big thing to propel their businesses forward. Yet for content creators, distributors, brands and ad agencies it can be overwhelming. The challenge was to make the CES® experience more valuable, specific and relevant to them.

The Strategy

StoryTech partnered officially with CEA to offer general and  tours of the show floor designed specifically for the storytellers and based on five key trends as defined by StoryTech. The 2.5 hour tours tell a story of the opportunities offered by emerging tech. The VIP experience is tailored specifically to a company’s brand and business goals. StoryTech also produces a white paper articulating the trends. Other offerings have included an advance conference track and Google+ Hangout trends briefing

The Results

Now in it’s third successful year, The StoryTech at CES IMPACT! tours continues to be the choice for those in the entertainment and advertising industries. Top companies and brands including, FOX, Hallmark, Swarovski, Mondelez, Amgen, Digitas and more. A partnership with Cynopsis Media promotes the even and releases the trends white paper to wide distribution. Following CES StoryTech™ hits the road delivering a summary presentation of CES to brands, agencies and networks.