Fox: The TechLife Program

Education As A Business Driver

The Overview

  • Client: Fox Digital
  • Date: September 9, 2014

StoryTech  provided the Fox Digital’s internal team with insights and best practices relative to the latest trends and thinking in advertising, technology and business model innovation as well as bringing in new research, technology and advertising solutions to the table.  StoryTech also facilitated meetings with a variety of players in the advertising industry.

The Challenge

FOX’S new digital leadership wanted to drive impact and new thinking around both ratings and revenue generation. Although the team was creating great digital programming assets and managing rapid consumer social activity, they were not seeing a lot of integration with advertising sales and digital marketing opportunities.

The Results

Rapid knowledge gain by internal team. Use of new tools to drive engagement at Network X’s upfronts (Flipboard). The launch of a new research project launched to look proactively at future models for television and content to benefit executive leadership (SciFutures project). New ongoing dialog between the leadership at three North American ad agencies to bring brand and Network X’s content together in unique collaborative models. (McCann, Initiative, Aegis)