Tales From A Recovering Binge Addict

Tales From A Recovering Binge Addict A few months ago, the independent accounting firm of Schwartz, Schwartz and Schwartz asked some of my girls friends in the TV biz, what were they watching and a few of my female friends...
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#VR: “Walk a Mile in My Shoes” Immersive Journalism + Social Good

  Perhaps, if you are into pop/rock classics, you’ll remember Joe South’s“Walk A Mile in My Shoes” (also covered by Elvis.) But what does this have to do with #VR? Consider that as you read the lyric. If I could...
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The Changing Media Landscape

Marketers must adapt to an evolving agency model and there are great opportunities to lead their clients… Continue reading
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#VR is for #Porn, Porn, Porn

I had every intention of covering the “physicalization of content” in this post. It was going to be a noble post about the use of #VR to give physically challenged individuals and wounded warriors the opportunity to enjoy amazing immersive...
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The Tech Cat Show – 1st Season

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Get a unique and playful insiders take on the biggest stories in tech and entertainment. Join Lori H. Schwartz, well known ‘Technology Catalyst’, comedian and ‘Geek Girl’ as she and leading experts in the media and content business dive into...
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CES 2014 – The IMedia Presentation

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Posted by David Zaleski on February 11th, 2014 at 9:00 am It’s day 2 of the iMedia Brand Summit! Earlier today, Lori Schwartz, managing partner at StoryTech, blew the iMedia Brand Summit audience away with an in-depth look at the...
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#VR: Along for the Dark VRide

As we all know, immersive experiences aren’t new. Perhaps you’re old enough to remember being trampled by a herd of horses of the American West as you held on to the railing at Disneyland’s Circle-Vision 360°watching “America the Beautiful.” Or,...
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VRoom VRoom: Storytelling at the $peed of #VR

As I write this I can hear the strains of Stephen Sondheim’s classic tribute to endurance “I’m Still Here” playing in my head. I have lived through some bubblicious times. Haven’t we all? Yes, there are those who look at...
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#VR Morality: “Bioshock,” Objectivism and Immersion

BIOSHOCK. It was literally game changing, back in 2007. Game Informermagazine named creator Ken Levine “Storyteller of the Decade” in 2010. Storyteller not game designer. Something shifted for me as I plunged myself into the depths of Bioshock. I wasn’t...
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#VR Storytelling: Respect for the VieweR

Once upon a time I worked a summer as a character in a haunted house attraction. I have to admit it was fun scaring kids out of their sneakers but there were lines you just didn’t cross. If you did...
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