Lori H. Schwartz

"I'm madly in love with J.J. Abrams, don't tell my husband."

Lori H. Schwartz

Chief Technology Catalyst, Co-Founder – StoryTech

Lori works with top creative and strategic executives of multiple brands, agencies and content companies to ensure understanding of new and evolving technology as well as emerging business models. With a focus on the habits of the consumer and the goals of the marketer, Lori provides the latest solution recommendations for this ever changing media landscape.

Throughout her career, Lori has worked with top creative and strategic executives of multiple brands, agencies and content companies to ensure understanding of new technology and content trends, the evolution of tech enabled lifestyles and emerging business models. Lori presents what is possible and achievable in this ever-changing landscape and delivers strategic solutions that inform decision-making.

Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, North America where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies, with a focus on igniting IP creation for marketers and their brands.

Lori was also one of the key principals to launch the highly regarded Interpublic Media Lab (http://www.ipglab.com/). As Senior Vice President and director of the IPG Lab, Lori oversaw the group’s strategy, helping to keep clients and agencies ahead of the digital curve, driving innovation in the dramatically changing media landscape. She piloted brand interaction opportunities on behalf of Interpublic, as well as facilitated emerging media upfronts and exclusive deals for Interpublic agencies and clients, including MicrosoftIntelGeneral MotorsNestlé and Sony.

Los Angeles Based, Lori is a frequent speaker at major industry events as well as private companies and executive summits. She served two terms on the Board of Governors of the TV Academy representing the Interactive Media Peer Group and as Vice Chair of the Producers Guild of America New Media Council. She has been profiled as one of the “30 Executives Shaping the Evolution of Media and Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications. An active spokesperson, Lori has recently launched Digital Hollywood’s new ‘Women’s Entertainment and Technology Mentor Program’ in an effort to facilitate career opportunities for young women in the industry and is a recipient of the Lucy Hood Digerati Award for her contributions to the IMPG and the Television Academy.