when you have a partner that sees your opportunity in it and turns it into profit.
The customized TechLife® Program keeps you informed of the latest trends in technology and consumer behavior. It gives you the vital information you need to stay ahead of the curve and respond to tech-fueled changes.
Imperative brings your team together to build a framework and process for innovation. Imperative will create and implement a framework that is right for your culture and business and drive measurable outcomes.
WorldBuild builds the strategic plan for you to take the fullest advantage of the changes in media, technology and entertainment from franchising brands and content across platforms to packaging production and building audiences.
When Lori was 6 she tried to tell her dairy owner father that the glass milk bottle would be better with a little spigot on the side so kids wouldn’t have to take the bottle out of the fridge when they might drop it. What started then, detoured briefly into a stint in improv and then lead to a career as one of the most forward looking authorities on technology and consumers as well as a leader in the field known as “momtech.”
We maintain a dynamic network of players who power this new ecosystem. These relationships enable us to “connect the dots,” build solutions and bring in the right partners and produce measurable results. As our client you’ll benefit from the StoryTech Network of best in class companies.
|Company Name||Social Native|
|Location||Los Angeles, CA|
|Description||The largest native ad exchange powered by organic and engaging social content.|
|Founders||David Shadpour, Eytan Elbaz, Aaron Geisler|
|Category||Influencer Marketing, Creative, Native Advertising, Social Media|
Influencer marketing is in hyper drive. It is the latest evolution in the “content as marketing” movement that presents an advertiser’s value proposition in the form of content generated by an influencer (individuals that have influence over potential buyers) and drives marketing engagements around these influencers (and their lower funnel audience). You could even say it is an emerging art form where true storytelling meets product. But how do you manage influencers without sacrificing authenticity or alienating the audience?
Social Native, a pioneering presence in influencer marketing, is harnessing the power of the social web by connecting brands and social media influencers. Brands offer up “campaigns” to the influencers who then can choose how they want to participate. Influencers are compensated while growing their networks and brands extend their reach to “most likely to share and buy” audiences.
Social Native developed a cutting-edge programmatic platform that fuels campaigns by leveraging high impact photos and videos across the social web. They are one of the largest native ad exchanges powered by organic and engaging influencer content.
|Location||Culver City, CA|
|Description||Cloud-based product placement marketplace for brands and content creators.|
|Founders||Kyle Heller, Josh Dubinsky|
|Category||Product Placement, Software, Advertising|
The placement of products in television programming and films used to be handled by a few big companies who would work with studios and networks across a number of consumer product categories to make those products stars. But, as the world of content expands exponentially so do the opportunities for brands to target and reach audiences. What if there was an automated marketplace to do this? Sure the product placement industry runs on relationships but these days that may not be enough to cover all the opportunities. Fear not. The “uberization” of product placement is here. Enter AdTent a beautiful and seamless algorithmic matching marketplace has arrived. Content creators and brands can do more than play nicely in this sandbox they can make great deals. Account holders on both sides enter content or products into the system, categorize and can even post rate cards. The system takes over and offers up the matches. All the elements are there including type of content, reach and distribution. You then see the matches and you can make a request. When a request is accepted conversations and negotiations begin. The service is free for content creators. Brands pay a fee but AdTent takes no deal percentage.